MEET COACH MICHEAL BURT

LEADER IN ACTIVATING PREY DRIVE

A Leading Authority in Activating Prey Drive and success Mastery

Coach Micheal Burt, the visionary force driving The Greatness Factory, is universally acclaimed as the preeminent expert in igniting the Prey Drive within individuals and achieving unmatched mastery in the realm of successful monetization. With a legacy spanning over two dynamic decades, Coach Burt has stood at the forefront of empowering top performers across diverse fields to transcend their limitations. His hallmark lies in his unparalleled ability to awaken the innate pursuit of excellence known as the Prey Drive, propelling individuals to relentlessly pursue their aspirations with unwavering fervor.

Coach Burt's influence doesn't stop at motivational inspiration; it delves deep into the intricate art of crafting and optimizing business strategies. His transformative insights, encompassed in his Wall Street Journal best-selling book "Flip The Switch," have charted new pathways to success for countless achievers. Coach Burt's strategies have fostered an array of top performers, guiding them to harness their unique strengths and convert them into thriving ventures.

Fueled by excellence

Coach Micheal Burt's Inspirational Journey

Coach Micheal Burt's extraordinary journey has been marked by a relentless pursuit of excellence. He claimed his first coaching victory at just 18 years old, a championship won at the very elementary school where he once studied. Inspired by Dr. Stephen Covey's "The 7 Habits of Highly Effective People," Burt delved into Covey's "Whole Person Theory," shaping his approach to coaching by honing body, mind, heart, and spirit.

Burt's coaching legacy was solidified when, at 22, he became Tennessee's youngest head coach, guiding Riverdale High School's basketball program to unparalleled heights. A master of cultivating a "competitive intelligence" within his players, Burt's revolutionary philosophy garnered global attention. This led to his writing 14 impactful books, setting the stage for his transformation into a sought-after growth expert.

Transitioning from sports at 31, Burt built a multimillion-dollar coaching empire and founded the Monster Producer coaching program, which has reshaped sales professionals and business owners alike. With an unwavering goal of achieving 43% growth within a year, Burt consistently empowers individuals to redefine success. At 47, he's recognized as "America's Coach," fusing his championship coaching background with a dedication to unlocking people's potential in the business world.

Coach Burt's coaching is characterized by his potent blend of intensity and positivity, fostering action and results. This journey commenced at 15 when he embarked on his basketball coaching career, forming the foundation for a lifelong mission of nurturing greatness in others.

"it all goes to zero at midnight”

— COACH MICHEAL BURT

  • WORK WITH COACH

    Explore our transformative programs, guided by Coach Micheal Burt's expertise in activating Prey Drive and achieving true success and mastery.

    VIEW PROGRAMS

  • EVENTS

    Experience a lineup of transformative and inspiring events designed to elevate your skills, expand your mindset, and ignite your passion for greatness.

    VIEW EVENTS

  • CO-WORKING SPACES

    Enjoy the world-famous nightlife of Nashville TN and the lights of Broadway with the Greatness Factory's prime location at the world-renowned 505 Nashville.

    VIEW SPACES

  • RESOURCES & BOOKS

    Access a treasure trove of valuable free resources and bestselling books by Coach Micheal Burt, empowering you to embrace greatness.

    VIEW RESOURCES

  • HIRE COACH BURT

    Elevate your event or empower your team with Coach Micheal Burt's dynamic speaking engagements and transformative team trainings.

    LEARN MORE

“MICHEAL BURT IS THE REAL DEAL WHEN IT COMES TO COACHES. HE WILL TEACH YOU HOW TO BUILD, GROW, SCALE & GET MAJOR SPIKES IN YOUR BUSINESS LIKE NO OTHER.”

GRANT CARDONE

— Creator of the 10X Rule

“NOBODY IN THE WORLD PACKAGES AND DELIVERS COACHING CONTENT BETTER THAN COACH BURT. HE’S SPENT HIS LIFETIME STUDYING & BREAKING DOWN CONCEPTS & STRUCTURES.”

BRAD LEA

— Founder of Light Speed VT

“COACH BURT IS THE MODERN-DAY COVEY. NOBODY IS BETTER THAN HIM AT WHAT HE DOES BY BREAKING DOWN A METHODOLOGY OF GROWTH.”

TIM STOREY

— Celebrity Life Coach